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Start Youtube Marketing | Beginner’s guide

Are you looking for a feasible way to promote your new business online?

Are you trying hard to attract traffic to your business website?

Well, we have got you covered. Tap the most popular video marketing platform in 2020, yes we are talking about YouTube.

YouTube is the second most popular search engine after google. But you may be skeptical about opting for YouTube. So we have come up with data to let you know why it’s important in today’s world.

Around 1 billion unique users visit YouTube every month. People spent almost 6 billion hours on watching video on YouTube every month. So the insights into the data gives us a very much reason why we should be starting youtube.

In a nutshell, we will be covering the below pointers:

  1. How to start a YouTube channel.
  2. Why YouTube is the right solution for your business.
  3. How to manage your YouTube channel.
  4. How to optimize your videos for youtube search engine.

So let’s begin learning them in-depth.

  1. How to start a YouTube channel.

 Creating a personal channel:  Follow these  instructions to create a channel that only you’ll be capable of managing using your Google Account.

Sign in to YouTube on your device/PC.

Begin with any sort of action that requires a youtube channel, like such as uploading a video, posting a comment, or creating a playlist.

If you don’t have you own channel, you’ll see a prompt to create a channel.

Fill in details and confirm to create your new channel. And you are all set to go!


  • Fill in the about section
  • Know your target market, know your content type.
  • Upload your first video.
  • Optimize for search.
  • Stay consistent with uploading.
  • Integrate your channel in your website and social media handles.
  • Engage with your community
  • You can think about investing in YouTube ads.
  • Analyze, optimize, repeat it.

Create a channel with a business or other name

Follow the instructions below to create a channel that can have multiple managers or owners.

You can use a Brand Account to create a channel that has a different name but that’s still managed from your Google Account.

  • Sign in to YouTube on your device/PC.
  • Go to your channel list.
  • Choose to create a new channel or use an existing Brand Account.
  • Click and Create a new channel.
  • Create a YouTube channel for a Brand Account that you already manage by choosing the Brand Account from the list. If this Brand Account already has a channel, you won’t be able to create a new one—you’ll just be switched over to that channel if you select the Brand Account from the list.
  • Fill out the necessary details to name your new channel and verify your account. Then, click Done. This creates a new Brand Account.
  1. Why YouTube is just the right solution for your business?

YouTube is not only amongst the top search engines but also a popular platform for everything-videos. This platform has  a huge potential and has a great reach to your target audience.

But not to forget the fact that because of its popularity, the competition is no less. According to statista, more than 500 hours of video are uploaded to YouTube every minute. This equates to approximately 30,000 hours of newly uploaded content per hour. The data provides us a clear picture of how competitive YouTube has become after the internet accessibility has improved.

So if you are really eager to take forward your business, make sure to allocate your resources, effort and time to uploading quality  video content.

For B2b companies, youtube can help them promote their company, brands and products and help in generating leads faster than ever.

Youtube marketing is the rage, why are you not there yet, while your competitor is.


  1. How to manage your YouTube channel.

Managing youtube channel involves huge engagement in youtube alone. You have to very responsive to the comments posted everyday. Now let us share our valuable wisdom with you in managing the YouTube channel. You need to have your hands on a variety of tools to stay way ahead of the game.

The first tool is vidIQ, which you need to try to keep track of comments and respond to them whenever necessary, to collaborate with your team members, and to discover useful keywords and tags for optimizing your videos.

Another handy tool is agorapulse which helps in checking and responding comments from your dashboard.

For engaging your audiences, regularly use the community tab to post video previews, images or holding a poll. It’s a great way to engage your audience. In case you run out of ideas, your audience will help you with their own problems that they want you to address.

You can notice this on Youtube, youtubers hold polls on what to upload next and the audience themselves provides them with pretty good content ideas.

  1. How to optimize your videos for YouTube search engine

The most important part of the article is the optimisation. In other words, we can simply call it as, making your youtube channel and videos SEO friendly.

There are numerous factors that affect the performance and visibility of your youtube videos. Some of them are under your control while some may not be. Let’s focus on the factors which depends on us:

  • Keywords/tags: Let the search engine  (Youtube) know what your channel is about.
  • Video Headlines/description: Make sure to use the proper keywords in your headlines.
  • Golden watch time: your watch time of videos is very crucial of all. If people bounce back after watching it for few seconds, your bounce rate will increase considerably, adversely affecting the ranking of your video. So make your videos interesting and try to hook the viewers for atleast more than a minute.
  • Thumbnail image: this is what your viewers see even before clicking the play button. So make it compelling and use appropriate colours and images. There are a variety of tools to create eye catching graphics like canva, infogram or piktochart to name a few. They can help you create youtube thumbnails in just a few minutes.

Must have tools for YouTube SEO.

  1. VidIQ.
  2. Tube buddy.

Tube buddy is a potential tool that you must have. They have key features to help you rank better.

We’d like to conclude with the fact that consistency is the key. Keep going, Rome wasn’t build in a day! Begin today and build your brand through videos. Make sure to be unique with your content.

Need help? Our Video professional can help you out create your brand through video marketing. Contact us now! 

Also, Let us know in comments what is your niche for youtube marketing. We’d be happy to hear from you.

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